I seem to remember a song from a few decades ago with the basic premise that we are emotional machines at heart. We are all responsive to emotional cues in one way or another. Both men and women appreciate finely designed clothes or even accessories such as handbags and jewellery. We do not only find many things attractive, but we actually have a predisposition to that which we find attractive, reinforcing our perception of its beauty.
Ever since it was first introduced, many people have found the iPhone to be an extremely elegant, practical, and intrinsically beautiful object. They really have an emotional response to a smartphone, but that’s okay. It helped make the iPhone one of the leading smartphone brands in the world. Other experiences, such as getting behind the wheel of a beautiful car, also provide various emotional responses. It may be the smell of the leather or the feel of the steering wheel or even the way the controls are displayed. All of it helps to create a positive experience. But these responses are not just limited to objects – even websites, if properly designed, can elicit an emotional response.
The Importance of Good Design
As our modern civilisation progresses, our concepts of good design continue to evolve and, some might argue, even improve. Just consider a car from 40 years ago. By today’s standards, it looks hopelessly antiquated, not just because of the power of the engine or the lack of sophisticated electronic equipment inside. Just one quick look at its outside appearance dates it immediately and makes it look like a relic from a distant past. The same can be said for just about anything. Take some of the early computers or cell phones, for example. Many of them are actually museum pieces now, providing us with a reminder of how far we have come in the design concepts of everything that we use on a daily basis and practically take for granted.
Bristol has its own history of great design, not least the Clifton Suspension Bridge, a testament of Isambard Kingdom Brunel. But far more modern designs have been born in Bristol. Concorde was built and designed in Filton, the world’s first commercial supersonic jet. PJ Kerswell was the designer of the first motorcycle and detachable sidecar, and the world-renowned Aardman Animations of Wallace and Gromit fame are based in Bristol. Today’s designers will make their own mark in history and, perhaps, we will even see museums dedicated to website design in the future.
Make Your Website Engage
It is perfectly understandable if you don’t know exactly where to start. Let’s face it: If you are a talented architect or designer, you can create models or mock-ups in 3D, using clay or wood models to finally achieve your ultimate design. Websites are a little more complicated, though. Until more progressive technology is invented, we have to rely on two dimensions to communicate exactly what we want to accomplish, while making the user experience interesting and engaging. One might say that visitors to websites have become somewhat spoiled. They want to be entertained, they want to be delighted, and they want to get a feeling from visiting the site. This can be achieved through a lot of simple yet powerful techniques that only a professional web designer would have in his arsenal.
Make Your Customers Love You
Even though there is a lot of focus these days on making a visitor’s experience special, when using interesting and innovative design techniques, one should never forget that some of the basic rules of engagement still apply. Allowing a potential customer or visitor to easily navigate throughout the website is crucial. If they’re looking to buy something, allowing them to easily access the checkout area should be obvious. In the end, it really becomes a balance between exciting and innovative design and good, simple techniques to help the visitor feel at home. Web design Bristol experts know all the latest techniques and best practices to help make your website stand out from the crowd.